Unspoken Communication in Presentation

Presentation ( making ppt) is one of key in almost all companies for communicating an important piece of information to stakeholders at all level. Presenting a concept , may it be a strategy, solution, plan or anything in form of power point presentation provides ease of building creditability and engaging all users to participate with their thoughts. Would you like to listen to a speaker who is standing with an angry look on his face? Mostly (baring few exceptions) not. Right from children to old people, we want to befriend a person who is cheerful, playful, approachable, smiling. Although we communicate with words, but our non-verbal signals communicate a lot in participants mind. Here are few points which would help present you point in a better way

1. Never show you displeasure: Even if something has not gone in your favour, do not look displeased. Wear a warm smile. Remember no one cares if your displeased, how ever people look forward to you if you are pleasing personality.

2. Don't Look away: While presenting make sure your eyes communicate ( where you look) to every side where the participants are sitting. Especially towards end (last slide) many people just look at the last slide as reinforcement or may look aside as to communicate (non-verbally) "thanks god it is over".Never speak with your back towards the audience.

3. Ease at start and End: Engage people in some general topic before  the start so that participant opens up the bond building with the presenter. Good example may be one of the recent topics of news (which generally all are interested in) or a quick story or joke. Although many people follow this but their are very few who does this at the end. Do not rush to pick your things and go back to your seat. Say thanks and wait for people to respond to you. Slowly pick up your things before you leave the presenter seat. Keep looking at participants while you are wrapping up to leave.

4. Hand Gestures: Use slow hand gestures that move in harmony with your words like your are directing a group of people performing musical night. Hold your hands out and palms down while presenting facts.Prospects that rub, pull or scratches their ear while you’re presenting to them means they 
have either; heard enough or they want to speak.

5. Visual Aids: While presenting you may use visual aids like some picture on ppt, or using some note card to participants. It is obvious that while you present using visual aids, you may loose eye contact. Hence keep note pad in your palms right in front of you or stand near the visual aid side of ppt. This will make people to keep eye contact with you

These are very small but very high impact communication for a presenter. Initial users ( who has not given much presentation ) can practice this and see the impact. 

Basic Information often forgot about Internet marketing

Information Technology is a "Tool" and not "Solution" for your need.

I always start with this quote whenever it comes to technology. You would have heard one or more of the following:

1. I had installed CRM software , still not able to manage our relationship with customer.
2. I have most powerful ERP implemented in our organization, yet we take a week to close.
3. I have one of the best websites and done SEO , but we do not get business through internet.

The bottomline here is that these people have thought the software solutions as the solution and not the tool to aid/help them achieve the desired goal. Same goes with Internet Marketing. I am presenting few one line tips for you to consider when you do think of Marketing through internet.

1. Internet Marketing is all about visibility, presentability, availability, and accessbility. You should be visible in this vast Galaxy of Internet users. Once visible, you should be presentable(e.g. your site maybe visible but the presentability is so bad that user do not want to read about it). If you are present , you should have information available to the user/customer/reader. Last but not the least, if you have passed all the test, you should be contactable for any feedback/query/Comment.
2. SEO is not only being ranked high. It is about ranked high with correct keywords which matches your delivery and customer expectations.
3. SEO/SMM/ORM are all tools which you use to build "Trust" with your customer. Imagine you have very good friend in software solution, but you do not trust him that he can do internet marketing, will you go to him? Build "Trust" with your audience. People are more likely to trust a friend's recommendation than to trust an ad.
4. Social Media helps us communicate faster. It is "word of mouth" on steroids.
5. To use Social Media.

• Start on a phased approach



• Define your objectives clearly



• Select Target market



• Assess your knowhow and capabilities



• Execute the strategy



• Measure the performance.

And most important Experiment!!!!!