Information Technology is a "Tool" and not "Solution" for your need.
I always start with this quote whenever it comes to technology. You would have heard one or more of the following:
1. I had installed CRM software , still not able to manage our relationship with customer.
2. I have most powerful ERP implemented in our organization, yet we take a week to close.
3. I have one of the best websites and done SEO , but we do not get business through internet.
The bottomline here is that these people have thought the software solutions as the solution and not the tool to aid/help them achieve the desired goal. Same goes with Internet Marketing. I am presenting few one line tips for you to consider when you do think of Marketing through internet.
1. Internet Marketing is all about visibility, presentability, availability, and accessbility. You should be visible in this vast Galaxy of Internet users. Once visible, you should be presentable(e.g. your site maybe visible but the presentability is so bad that user do not want to read about it). If you are present , you should have information available to the user/customer/reader. Last but not the least, if you have passed all the test, you should be contactable for any feedback/query/Comment.
2. SEO is not only being ranked high. It is about ranked high with correct keywords which matches your delivery and customer expectations.
3. SEO/SMM/ORM are all tools which you use to build "Trust" with your customer. Imagine you have very good friend in software solution, but you do not trust him that he can do internet marketing, will you go to him? Build "Trust" with your audience. People are more likely to trust a friend's recommendation than to trust an ad.
4. Social Media helps us communicate faster. It is "word of mouth" on steroids.
5. To use Social Media.
And most important Experiment!!!!!
I always start with this quote whenever it comes to technology. You would have heard one or more of the following:
1. I had installed CRM software , still not able to manage our relationship with customer.
2. I have most powerful ERP implemented in our organization, yet we take a week to close.
3. I have one of the best websites and done SEO , but we do not get business through internet.
The bottomline here is that these people have thought the software solutions as the solution and not the tool to aid/help them achieve the desired goal. Same goes with Internet Marketing. I am presenting few one line tips for you to consider when you do think of Marketing through internet.
1. Internet Marketing is all about visibility, presentability, availability, and accessbility. You should be visible in this vast Galaxy of Internet users. Once visible, you should be presentable(e.g. your site maybe visible but the presentability is so bad that user do not want to read about it). If you are present , you should have information available to the user/customer/reader. Last but not the least, if you have passed all the test, you should be contactable for any feedback/query/Comment.
2. SEO is not only being ranked high. It is about ranked high with correct keywords which matches your delivery and customer expectations.
3. SEO/SMM/ORM are all tools which you use to build "Trust" with your customer. Imagine you have very good friend in software solution, but you do not trust him that he can do internet marketing, will you go to him? Build "Trust" with your audience. People are more likely to trust a friend's recommendation than to trust an ad.
4. Social Media helps us communicate faster. It is "word of mouth" on steroids.
5. To use Social Media.
- Start on a phased approach
- Define your objectives clearly
- Select Target market
- Assess your knowhow and capabilities
- Execute the strategy
- Measure the performance.
And most important Experiment!!!!!
good and comfortable reading.
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